Your complete guide to understanding and creating Wardley Maps. Learn the fundamentals of strategic thinking and value chain mapping.
Essential Guide
15 min read•Beginner
Stop guessing. Find your next actions on a map.
Replace gut feeling with clarity. Wardley Mapping shows you not only where to play and win, but enables you to take decisions you will not regret.
Strategic Clarity
What is Wardley Mapping?
Wardley Mapping is a way to represent your business so you can see what matters, what depends on what, and what's changing.
Instead of drowning in strategy documents, you get a simple picture that shows:
- • where you're strong,
- • where you're exposed,
- • and where to act next.
It helps you and your team make choices with clarity — not guesswork.
Working with agile teams? See how Wardley Mapping addresses the gap between delivery metrics and product efficiency.
Example Map
Retail Shopping Landscape
Strategic analysis of retail shopping evolution and value chain
Key Insights:
- • Transition from physical to virtual retail
- • Data-driven personalization as advantage
- • Social interactions moving to virtual spaces
- • New asset classes emerging (crypto, NFTs)
Your Learning Journey
Learn → Practice → Apply
Follow this proven pathway to master Wardley Mapping and become a better strategist.
Learn
Master the fundamentals of Wardley Mapping through structured learning.
- • Wardley Mapping 101
- • Step-by-step guides
- • Core concepts explained
- • Book passages & insights
Practice
Apply your knowledge with real-world examples and templates.
- • Case studies
- • Templates & checklists
- • Map gallery
Apply
Take your skills to the next level with advanced courses and coaching.
- • Advanced courses
- • Strategy workshops
- • Expert coaching
Start Your Journey
Begin with these essential resources to master Wardley Mapping
Watch Simon Wardley's foundational video series introducing the core concepts of Wardley Mapping and strategic thinking.
Video Tutorials
20 min watch•Beginner
Access Simon Wardley's latest thoughts and original writings on strategy, mapping, and technology evolution.
Most Important
Ongoing updates•All levels
Ready to transform your strategic thinking?
Join thousands of strategists who use Wardley Mapping to make better decisions and create competitive advantage.