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Mini Intro

Simon's Lectures

You are not the first to feel lost

We’ve all been there—when our best hope was for a strategy or plan to at least "look good," even if we weren’t fully convinced ourselves.

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In any situation, countless moving parts can determine the success or failure of a decision.

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​Traditional management methods might produce results, but are those results truly reliable? Is there any value in the reputation of the big consulting organizations?

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Wardley Mapping provides the clarity we’ve been seeking. Created out of necessity by Simon Wardley to craft strategy for his startup, it quickly gained attention from others in similar situations.

 

Many have since adopted it in diverse environments to achieve their own success.

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“It is so simple I thought it was useless. But, for the first time, we have stopped looking at Excel rows and we have understood our situation. Thank you."

Infrastructure Manager, Insurance Company*

"[...] it has been incredibly useful to foster the collaboration across our team, getting us talking and prompt discussions. Off the back of that then generating focus areas in a clear and methodical way."

Product Manager, A Software Company*

“Wardley Mapping would have shorten our time to action. We wish we have used it earlier.”

Digital Motion Lead, An Energy Company*

How does it feel to find clarity?

* Fortune 500 Companies

How does Wardley Mapping work?

The clarity and confidence that you will get come from a few things:

1. Graphical Notation

If you’ve ever given someone directions, you know how challenging it can be to clearly explain what it takes to reach the destination.

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It is FAR easier to use a map.

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Same applies to business. 

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Wardley Mapping gives you a practice for creating repeatable visualizations of your environment - so you can verify you are on the same page as everyone else (and that never seems to be a case).

2. Best Practices

For years, Simon worked as a researcher at the Leading Edge Forum, where he regularly analyzed some of the most innovative organizations.

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Through this work, he identified a set of universally effective best practices, now known as the Doctrine.

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Mastering this framework is estimate to save you hundreds of hours of your time.

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3. Patterns

Visual notation enabled Simon to identify 40 highly repeatable business patterns, which:

  • represent predefined scenarios with ready-made solutions

  • address recurrring business challenges

  • enable innovation and strategic focus

  • help you address questions or challenges from individuals with no prior context

Get Started!

You will thank yourself after your next big decision!

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Simon's Book

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Mini Intro

Simon's Lectures

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Mapping Coaches

Get a professional introduction to mapping

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