Retail Shopping - Strategic Map
September 2022 • Strategic analysis of retail shopping landscape
Strategic Map: Retail Shopping Landscape
Evolution and value chain analysis of retail shopping concepts

Attribution: This map is licensed under CC-BY-SA 4.0 by Simon Wardley. View the original work on Miro.
Map Overview
Key Insights
- • Transition from physical to virtual retail experiences
- • Emergence of social virtual practices
- • Importance of data analytics and personalization
- • Evolution of business models in retail
Strategic Implications
- • Virtual presence becoming essential for retailers
- • Data-driven personalization as competitive advantage
- • Social interactions moving to virtual spaces
- • New asset classes emerging (crypto, NFTs)
Key Components
Emerging Virtual Practice
Social virtual interactions and virtual goods becoming mainstream
Data Analytics
Personalization, convenience, and experience optimization
New Assets
Crypto, NFTs, and digital ownership models
Virtual Status
Digital identity and belonging in virtual spaces
Learning Points
Value Chain Analysis: Understanding how retail components evolve from genesis to commodity
Evolution Patterns: Identifying emerging trends and their progression through maturity stages
Strategic Positioning: Recognizing opportunities in the transition from physical to virtual retail
Competitive Dynamics: How new technologies and practices reshape industry boundaries